{"id":622,"date":"2022-11-01T00:25:19","date_gmt":"2022-11-01T00:25:19","guid":{"rendered":"https:\/\/wers.org\/wecb\/milkcrate\/2022-10-31-westside-gunn-continues-his-saga-with-10\/"},"modified":"2022-11-01T00:25:19","modified_gmt":"2022-11-01T00:25:19","slug":"2022-10-31-westside-gunn-continues-his-saga-with-10","status":"publish","type":"post","link":"https:\/\/orgs.emerson.edu\/wecb\/milkcrate\/2022-10-31-westside-gunn-continues-his-saga-with-10\/","title":{"rendered":"Westside Gunn Continues His Saga with 10"},"content":{"rendered":"
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Graphic by Monika Krueger <\/p>\n<\/div>\n<\/figcaption><\/figure>\n<\/p><\/div>\n

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By Parker Bennett <\/h1>\n

In the many years since its inception, several cities across the U.S. have come to be known as cultural hubs, where the best and brightest voices in rap frequently seem to emerge. There\u2019s New York City, of course, where everything began; often characterized by the grimy boom-bap and lyrical onslaughts of the 90\u2019s. There\u2019s L.A. on the West Coast, Chicago in the Midwest, and Atlanta and Memphis in the south. Buffalo, New York, though, has never really been a city that\u2019s even remotely in the conversation. Things have changed quite a bit, though, for the frigid upstate New York town, and almost all of it is due to Griselda Records.<\/p>\n

Founded by brothers Westside Gunn and Conway the Machine in 2012, Griselda has transformed Buffalo into the mecca of underground rap greatness, and their seemingly unstoppable rise to dominance has been soundtracked by album after album of gritty, crime-ridden, hip-hop excellence. While initially, Westside Gunn had no intention of ever being a rapper, and intended to the be Suge Knight to his brother and cousin (fellow rapper Benny the Butcher), it\u2019s been his releases, such as his debut studio album Flygod <\/em>(2016) that have garnered the most attention and cemented Griselda\u2019s status as undeniable leaders in the modern rap world.<\/p>\n

From your first time hearing Westside Gunn though, it\u2019s easy to see why he\u2019s still the star of his label. His formula usually consists of his nasally sing-song voice, accompanied by a barrage of now iconic ab-libs (BOOM-BOOM-BOOM-BOOM), and incredibly niche references to the drug trade, high fashion, and life behind bars. While Conway and Benny are both undisputedly great MC\u2019s (both have dropped two of the best albums of 2022 so far), there\u2019s something about every Westside Gunn project that feels like a true hip-hop experience. Regardless of how Gunn sees himself as it relates to rapping (in my opinion, he\u2019s great), his ability to put together a cohesive, one-of-one album is truly something to behold, and the latest installment in his catalog, 10<\/em> (his second project in 2022, following Peace Flygod<\/em>) continues that incredible trend. <\/p>\n

For anyone unfamiliar with Westside Gunn and Griselda as a whole, diving head first into one of these albums can feel a little bit like starting Game of Thrones <\/em>halfway through. Much like Wu-Tang before him, Westside Gunn has very much carved out a hip-hop cinematic universe with his music, and part of the enjoyment comes from being in the loop on all the references and uncredited collaborators. In the case of 10,<\/em> this album serves as the ninth installment (I know, confusing) to Gunn\u2019s Hitler Wears Hermes<\/em> series, which began in 2012 and has proved to be the most well-known aspect of his career. After last year\u2019s Hitler Wears Hermes 8<\/em> \u2013 a double album that featured some of Gunn\u2019s best performing songs to date \u2013 fans were unsure if he would ever return to the series. While 10 <\/em>no longer bears the name of its predecessors (a wise decision for sure, although the original title was meant to be a eye-catching play on The Devil Wears Prada<\/em>, it\u2019s always felt a little tone-deaf), this new album carries every bit of Westside Gunn\u2019s signature pot-scraping boom-bap, with quite a bit of experimentation.<\/p>\n

To further run the cinematic universe comparison into the ground, the most apt description I can find for 10 <\/em>is as the Infinity Gauntlet of Gunn\u2019s career thus far. Over just 12 tracks, he manages to pack in some of his most high profile feature appearances to date (A$AP Rocky, Busta Rhymes, Ghostface Killah, Yasiin Bey, just to name a few), the best of his usual crop of producers (The Alchemist, Conductor Williams, Daringer, RZA, and Pete Rock), and of course nearly every single artist that is currently signed to Griselda. Diving into this album truly felt like the Avengers: Endgame <\/em>of underground hip-hop, and there were times while listening where I legitimately giggled out of sheer rap-fan-boy excitement at the crossovers taking place on this record. However, while all of this excitement in the list of collaborators is intoxicating, it\u2019s really all for naught if the project itself isn\u2019t solid. Luckily, just like literally everything Gunn has ever put out, 10 <\/em>is an outstanding album that epitomizes the current state of underground hip-hop while steadily pushing it forward.<\/p>\n

The first track, \u201cIntro\u201d is a spoken word piece from rapper AA Rashid, who\u2019s made a name for himself as the verbose narrator of several of Gunn\u2019s past few projects. Admittedly, this particular time around his appearance somewhat overstays its welcome, lasting three and a half minutes, but his energetic ramblings and inventive word-choice (\u201ccontradistinction\u201d) still can\u2019t help but put a smile on your face. The album really kicks off, however, with \u201cFlygod Jr\u201d, which takes all of the boom-bap, minimalist trademarks of Westside Gunn\u2019s entire career and throws them out the window for a tittering, quick-paced trap beat. Nothing else on the album sounds this way, and neither does anything in Gunn\u2019s catalog, but it\u2019s sort of the switch-up that although unasked for, is wholly appreciated. DJ Drama himself kicks off the proceedings, marking him and Gunn\u2019s first collaboration since HWH 7<\/em>, in 2019. As always, his presence is an energy-booster, and sets the stage beautifully for Gunn\u2019s laid-back, muttery flow that dances over the tip-tapping drums. The song finishes with a feature from Cleveland up and comer Doeboy, who toured with Griselda earlier this year, who follows Gunn\u2019s suit by spitting a laid-back, instantly infectious verse that manages to be singable and<\/em> murderous.<\/p>\n

\u201cSuper Kick Party\u201d brings things back to a style that feels much more familiar to Westside Gunn fans, with an ominous, off-kilter Conductor Williams beat that grounds muffled vocal chops with a steady drum-line of head-bobbing percussion. The track is also one of the few moments on the album where Gunn is unassisted by any sort of feature, and just serves as further proof that even if he doesn\u2019t consider himself as a rapper, he\u2019s still a pretty damn good one. (\u201cJudge wanna send me up the hill, like Jack Jill\u201d). The outro of this song also introduces one of the album\u2019s key distinctions: the influence of Buffalo native Eastside Flip. Flip is the man featured on the cover of the project, wearing Gunn\u2019s iconic jewelry and posing in front of a convenience store counter. Throughout the album \u2013 and his entire career \u2013 Gunn has always taken time to highlight and uplift Buffalo as much as he possibly can, and showcasing corners of that world that can only come from someone who has seen its ugliest nooks and crannies. Throughout 10<\/em>\u2019s runtime, there are several field recordings of Eastside Flip freestyles, most likely recorded by Gunn himself. One performance, on the track \u201cGod is Love\u201d, makes up more than half of the track and dwarfs Gunn\u2019s own verse by a wide margin. The verses are incredibly solid, and it breathes a life into this project that very few rappers can attain. For uninitiated listeners, the appeal of Westside Gunn and Griselda might seem difficult to grasp at first, but it\u2019s moments like these \u2013 Gunn\u2019s loving inclusion of an unknown person from his city \u2013 that make 10 <\/em>feel like a living, breathing piece of where he comes from. <\/p>\n

\u201cShootouts in Soho\u201d presents the first stacked line-up of the feature list, with verses from Gunn, A$AP Rocky, Stove God Cooks, and the track is an absolute stand-out. The beat is a laid-back, sci-fi-sounding sample loop that provides more than enough room for the three MC\u2019s to operate in top form. Rocky\u2019s verse in particular has been long anticipated for Westside Gunn fans, with Gunn\u2019s IG teasing his inclusion all the way back in May of this year, and he certainly doesn\u2019t disappoint (\u201cPull up in some deadstock dress socks wearing Crocs\u201d). On the following track, \u201cPeppas\u201d, none other than Blackstar (Talib Kweli and Yasiin Bey) make an appearance, rapping over one of the best beats on the project. Courtesy of frequent Griselda collaborator Conductor Williams, the pitch-shifted vocal chops on this record provide a strangely beautiful backdrop for lyrical greatness to occur, and the three MCs do not disappoint. Because of their relative distance from the limelight, hearing both Talib Kweli and Yasiin Bey on a track together is an almost tear-inducing moment for any hip-hop-head, and their chemistry is able to blend seamlessly with Westside Gunn and his vision for the track.<\/p>\n

On a scan of the tracklist, chances are that the features on \u201cScience Class\u201d were the most eye-catching to any rap fan. Westside Gunn, Busta Rhymes, Raekwon, Ghostface Killah, and Stove God Cooks \u2013 it\u2019s the generational New York posse cut the world didn\u2019t know it needed. The beat here is an immaculate production from none other than Swizz Beats, built around an organ-heavy sample loop of 60\u2019s singer-songwriter Margo Guryan, and even sees Busta Rhymes taking a crack at her singing part. As expected, every single rapper here shows up in top form, and no matter how many times you loop it, each listen still feels like an underground hip-hop Christmas every time someone new pops up. Somehow, relative newcomer Stove God Cooks might just be the ultimate stand-out in the line-up, though, with his crooning lyrics offering some of the most potent quotables on the project (\u201cThey caught him on camera blamm-ing somn, they got it on tape, Kid Rock and Pamela\u201d). A few tracks later, Cooks appears once again next to legends, rapping alongside Run the Jewels on \u201cSwitches on Everything\u201d. Once again, Cooks\u2019 contribution is absolutely fantastic, but veterans El-P and Killer Mike might take the cake on this one. El-P\u2019s verse especially is a heartfelt tribute to his childhood, growing up, and even Griselda itself, with him tipping his Yankee cap to Gunn\u2019s movement, and it\u2019s enough to the hip-hop gods weep from enjoyment. <\/p>\n

When all\u2019s said and done, 10 <\/em>is a hell of a project. While the star-studded feature list is easily the most exciting and conversation-dominating aspect, the entire album is really a testament to Westside Gunn\u2019s impeccable curation abilities. While his rapping is certainly solid, and he has the ability to maintain focus on tracks by himself, it\u2019s his willingness to let others shine and create moments <\/em>of hip-hop that make him a truly exceptional artist. In another rapper\u2019s hands, a feature-list like this would just be a cheap attempt at credibility, and a waste of upper-management connections (take Russ\u2019 CHOMP 2 <\/em>(2021) for example). But here, everything is done with a love of hip-hop, Buffalo, and artistic excellence, and it pays off in spades. The outro to the album, \u201cRed Death\u201d is a ten and a half posse cut, featuring almost every single Griselda signee rapping over an absolutely disgusting <\/em>Alchemist beat. For most other rappers, a posse cut like this would be a chance to showcase their skills in contention with their peers, but for Gunn, it\u2019s a victory lap of the brand he\u2019s created, and the incredible artists he\u2019s supported. It doesn\u2019t matter who has the best verse on the song (it\u2019s Rome Streetz), because the song is simply an unabashed celebration of the current state of underground rap, and the singular role Westside Gunn and his work ethic have played in that success.<\/p>\n

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Note: This article has been edited as of 11\/01\/2022 at 7pm. We previously incorrectly stated that Stove God Cooks was signed to Griselda. He is signed to Babygrande Records. We apologize for this error.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

When all\u2019s said and done, 10 <\/em>is a hell of a project. 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