{"id":222,"date":"2024-07-04T23:59:29","date_gmt":"2024-07-04T23:59:29","guid":{"rendered":"https:\/\/wers.org\/wecb\/milkcrate\/2024-7-4-indie-sleaze-cool-culture-amp-me-converses-three-artists-one-song-campaign\/"},"modified":"2024-07-04T23:59:29","modified_gmt":"2024-07-04T23:59:29","slug":"2024-7-4-indie-sleaze-cool-culture-amp-me-converses-three-artists-one-song-campaign","status":"publish","type":"post","link":"https:\/\/orgs.emerson.edu\/wecb\/milkcrate\/2024-7-4-indie-sleaze-cool-culture-amp-me-converses-three-artists-one-song-campaign\/","title":{"rendered":"Indie Sleaze, Cool Culture, & Me: Converse\u2019s \u2018Three Artists, One Song\u2019 Campaign"},"content":{"rendered":"
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Graphic by Sofia Giarrusso<\/p>\n<\/div>\n<\/figcaption><\/figure>\n<\/p><\/div>\n

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By Sofia Giarrusso<\/h1>\n<\/div>\n
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I\u2019ve always liked things. Owning things, worshipping them, observing, and such. Very original of me, I know. And within my infinite world of things upon things, I like it when they intertwine. And before this all gets too existential, I\u2019ll get to the point\u2013I like it when cool things join forces with other cool things. More specifically, I like when cool things permeate into one, giant corporate indie-sleazy dance party. <\/p>\n

Sorry. Let me backup a bit. <\/p>\n

It was probably the summer before kindergarten when my mother bought me my first pair of Converse One-Stars from Target. Bright pink low tops. Each pair would tear up the back of my heel until I inevitably grew out of them and she replaced them with another set of ankle chompers, half a size larger. I enjoyed their simplicity and the way it didn\u2019t hurt when somebody stepped on my toe. I always asked for the cooler alternative, though\u2013All-Stars. True<\/em> Chucks, if you will. I guess my mother employed the theory of delayed gratification in me from a young age. <\/p>\n

A little more than a decade and an estimated eight pairs of Converse later, I\u2019m roughly seventeen years old. I now proudly sport both One-Stars and All-Stars in a more muted color scheme. I\u2019m a fairly introverted teenager who keeps herself busy. Between school, work, and sports, my one true passion lies in the constant idolization of my favorite rock stars and pop culture gods. It\u2019s a full-time job. Or, more simply, I\u2019m a music geek\u2026to the max. Rock, pop, alternative\u2013the whole nine yards. <\/p>\n

During one of my neverending YouTube deep dives, I stumbled upon a grainy 1:1 video titled \u201cMy Drive Thru\u201d which at first appeared to be a fan-made video featuring three of my favorite musicians: Julian Casablancas, Santigold, and N.E.R.D (Pharrell Williams). Quickly though, I realized this wasn\u2019t another measly creation by a know-it-all like myself, but rather what a fan\u2019s dreams are made of\u2013an undiscovered fixation. An authentic one at that, not a song by some impersonator or robot. <\/p>\n

\u201cMy Drive Thru<\/span><\/a>\u201d is a collaboration track and music video created for Converse\u2019s centennial celebration, later known as the \u2018Three Artists, One Song\u2019 campaign. Released in 2008, the video sees Casablancas, Santigold, and Williams in edgy wardrobes topped off by\u2013of course\u2013black Chucks. The three are connected by their shoes in a paper doll fashion\u2013a design used throughout the campaign. Visually and sonically engaging, \u201cMy Drive Thru\u201d manages to preserve each artist\u2019s style while simultaneously feeling very Pharrell\/The Neptunes-ish, so, yes, it\u2019s very enthused. Physical advertisements featuring the musicians of \u2018Three Artists, One Song\u2019 were plastered around cities across the globe with there being records of a shortened version of \u201cMy Drive Thru\u201d being played on television and in theaters. Each of the nine songs throughout the campaign were available to download for free via Converse\u2019s website.<\/p>\n

Other than slapping myself across the face and asking \u201cHow could I not have known about this already?,\u201d my secondary reaction to \u201cMy Drive Thru\u201d was \u201cWhat have I been missing?\u201d So, I learned. I engaged myself with the prophecies of the indie subculture that was prominent in the mid-\u201800s to mid-\u201810s. The media, fashion, and general \u201cIDGAF\u201d attitude\u2013it all ended up not being so foreign because even though those partiers featured in Cobrasnake<\/span><\/a> photo albums were never me, I felt connected through what\u2019s been coined \u201cindie sleaze<\/span><\/a>\u201d hits that I grew up with. The likes of those featured in the \u2018Three Artists, One Song\u2019 campaign along with legends like MGMT, Arctic Monkeys, and M.I.A. were the soundtrack to my youth, and still saturate my playlists to this day. <\/p>\n

Indie sleaze permeated culture quickly and left even faster. To that remember there was a time when mainstream music was weird, the internet was still innovative, and ads like \u2018Three Artists, One Song\u2019 were expansive and fun. A recession lasts only so long before it brings the parties and grunge crashing down with it, but you can never kill the music. <\/p>\n

Truthfully, I never felt cooler rocking my Converse after learning about \u2018Three Artists, One Song.\u2019 Call it brand loyalty or what have you, but knowing the people who made my shoes could get down with what I\u2019m into\u2013that was everything. After all, \u2018Three Songs, One Artist\u2019 is a masterclass in knowing your audience. And it doesn\u2019t hurt that I am of the niche Converse is curating towards here. Or at least I wanted (okay, still want) to be of that breed. <\/p>\n

Another standout from the campaign is \u201cDoYaThing<\/span><\/a>.\u201d More of my personal favorite artists (I like a lot of things, okay?) are on this funky one: Gorillaz, Andre 3000, and James Murphy (LCD Soundsystem). The music video depicts Gorillaz in a hyper-realistic manner that makes me itchy just looking at it. Damon Albarn’s and Andre 3000\u2019s vocals blend shockingly well together as both are just poppy and whiney enough. Murphy\u2019s classic electronica sound shines as well\u2013a highlight of the musical era. For an extra treat, check out the thirteen-minute version<\/span><\/a> of the song where Andre 3000 proclaims that he\u2019s \u201cthe shit\u201d close to seventy times. <\/p>\n

It\u2019s been officially ten years since the last release of this collection of collaboration gold. Though I could only hope and pray for more \u2018Three Artists, One Song,\u2019 Converse truly went out with a bang by managing to get Frank Ocean, Diplo, and The Clash (yes, technically it\u2019s only Mick Jones and Paul Simonon) on a singular track together<\/span><\/a>. <\/p>\n

Other notable musicians featured in the six years of Converse\u2019s centennial campaign were Kimbra, Kid Cudi, Hot Chip, Mark Foster (Foster the People), and Soulja Boy. You probably haven\u2019t heard about these people\u2019s newer endeavors in music, and I honestly haven\u2019t either. Nevertheless, these names are still as relevant to me as many stars of today. That\u2019s how big of an influence indie had on not only me but many other sleazers and wannabees out there. <\/p>\n

Oddly enough, little exists about this campaign online. There\u2019s a Reddit thread here and there imploring about it, yet there are no preserved records from Converse itself. In fact, a lot of my in-depth knowledge about it comes from \u201cMirandomology<\/span><\/a>\u201d\u2013a WordPress blog. Her website hasn\u2019t been updated since 2014, so I congratulate thee Miranda of Mirandomlogy on your commitment to the bit. A real indie hero. <\/p>\n

Maybe I will just have to wait until the bicentennial celebration for more. In that case, you have my full permission to wake me up from cryosleep for \u2018Six Artists, Two Songs<\/em>.\u2019 But, for now, I\u2019m working with the scraps of what\u2019s left of this period. And I\u2019m not alone in my fascination. Indie sleaze is gaining exponential traction due to the Instagram account @indiesleaze<\/span><\/a> along with recent economic and social attitudes that line up a little too<\/em> well with those of the late-Bush era. Even Converse is starting to get the memo that sleaze is back in style\u2013check out the re-release of their infamous knee-high Chucks<\/span><\/a>. <\/p>\n

At this moment, I\u2019m twenty and, not surprisingly, a lot has changed, but my love for gnarly music and shoes hasn\u2019t. So, I\u2019d like to tip my hyperbolic hat off to Converse. Thank you for having both the budget and the balls to go all out in reminding me to always wear my Chucks with a hint of indie spirit\u2026and also putting Julian Casablancas in an N.E.R.D production. That was pretty cool too. <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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