{"id":1438,"date":"2019-03-26T21:50:24","date_gmt":"2019-03-26T21:50:24","guid":{"rendered":"https:\/\/wers.org\/wecb\/milkcrate\/yeezustorodeo\/"},"modified":"2019-03-26T21:50:24","modified_gmt":"2019-03-26T21:50:24","slug":"yeezustorodeo","status":"publish","type":"post","link":"https:\/\/orgs.emerson.edu\/wecb\/milkcrate\/yeezustorodeo\/","title":{"rendered":"Yeezus to Rodeo: Pass the Rock to Ye, He Pump Faked and Passed It Back"},"content":{"rendered":"
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\"Artwork<\/p><\/div>\n<\/p><\/div>

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Artwork by Liz Benjamin<\/p>\n<\/div>\n<\/figcaption><\/figure>\n<\/p><\/div>\n

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by Owen Murray<\/p>\n

Following his 2010 magnum opus, My Beautiful Dark Twisted Fantasy <\/em>and his collaborative victory lap Watch the Throne <\/em>with Jay-Z later that year, Kanye West delivered Yeezus<\/em>: a minimalist, off-the-cuff, industrial-influenced thrill ride. While hip hop traditionalists were confused and thoroughly disappointed, Kanye was quick to point out that 808s and Heartbreak <\/em>had been similarly polarizing but went on to be undeniably influential. The way Kanye saw it, Yeezus <\/em>was 808s <\/em>on steroids. It was as sure to influence a new wave of hip hop as it was to piss off anyone who wanted to box him in. He made his intentions clear on \u201cI\u2019m In It.\u201d Kanye wanted to \u201cpop a wheelie on the zeitgeist.\u201d<\/p>\n

Shortly after the release of Yeezus<\/em>, <\/em>Jay-Z compared Kanye to a cowboy who courageously runs over a hill without knowing what\u2019s on the other side. He gets hit with arrows, and comes back to warn everyone else \u201cthere\u2019s a lot of them over there.\u201d \u201cSomeone has to experiment and go do it first. Then artists will sit back and watch and be like \u2018I like this, I don\u2019t like that,\u2019 and perfect the methods,\u201d Jay-Z said. <\/p>\n

This phenomenon is clearer for 808s <\/em>than it is for Yeezus. <\/em>The raw emotion of 808s <\/em>paved the way for emo rap artists from Drake all the way to Lil Uzi Vert, Juice WRLD and Lil Peep. These artists and many more used mixed ideas from 808s <\/em>with trap music resulting in emo-trap, the <\/em>definitive musical movement of the 2010s. <\/p>\n

Yeezus <\/em>was far more abrasive and avant-garde than 808s, <\/em>making it far harder for artists to take from it \u201cperfect\u201d its sound. On Rodeo, <\/em>Travis Scott proved it was possible to tame the abrasive elements of Yeezus <\/em>and use the album as inspiration for a mainstream project. <\/p>\n

One of the defining features of Rodeo <\/em>is Travis Scott\u2019s melodic, heavily autotuned, half rapped-half sung delivery. But, unlike Juice WRLD or Drake, Travis doesn\u2019t take the 808s <\/em>route. Songs like \u201cPornography,\u201d \u201c90210,\u201d and of course \u201cAntidote\u201d are melodic and heavily autotuned, but nowhere near auto-crooning. Instead, Travis seems to draw more from \u201cBlood on the Leaves\u201d where Kanye\u2019s autotune creates a larger than life voice. Travis takes this to the next level on Rodeo <\/em>where even his ad-libs sound gargantuan. <\/p>\n

Far from rapping about heartbreak, Kanye\u2019s bars on \u201cBlood on the Leaves\u201d and of course \u201cI Am A God\u201d are ridiculously are hedonistic and materialistic. Starting with the Rodeo<\/em>\u2019s opener \u201cPornography,\u201d and carrying on for nearly the entire album, Travis projects a similarly over-the-top level of hedonism which adds to his larger than life character. <\/p>\n

One of the most uninviting yet intriguing elements of Yeezus <\/em>is its eccentric use of samples. Both \u201cOn Sight,\u201d and \u201cNew Slaves\u201d contain jarring switches between heavily electronic, bass-heavy instrumentals and organic sounding instrumentals with choral or orchestral elements. \u201cBlood on the Leaves\u201d contrasts Nina Simone\u2019s rendition of the haunting and powerful \u201cStrange Fruit\u201d with some of Kanye\u2019s most absurd and irreverent bars and an abrasive horn sample from TNGHT\u2019s \u201cR U Ready\u201d While Rodeo<\/em>\u2019s samples aren\u2019t as brash as what Yeezus <\/em>brought to the table, they still display a contrast between heavily electronic instrumentals and vocals with live instrumentation. The live drums sampled from \u201cItinerario Romantico\u201d by The Blue Sharks in the second half of \u201c90210\u201d fits surprising naturally with the surrounding trap instrumentals. On both Yeezus <\/em>and Rodeo, <\/em>the samples offer a breath of fresh air from the dense sound that defines the albums. The difference is that Yeezus <\/em>shoves you back underwater when you\u2019re still gasping for air while Rodeo <\/em>provides you some time to tread comfortably. <\/p>\n

While Travis Scott never fails to bring a high energy level, the more unhinged elements of Yeezus <\/em>don\u2019t cross over to Rodeo. <\/em>The albums only unhinged moment comes from Kanye himself during his energized but goofy verse on \u201cPiss On Your Grave.\u201d While the song\u2019s Jimi Hendrix sample is a psychedelic highlight, somehow the Rodeo<\/em>\u2019s primary influencer manages to bring the only verse on the album that sticks out like a sore thumb (and that includes a Justin Bieber verse). Rodeo <\/em>may be off-the-wall, but it was never meant to be unhinged. <\/p>\n

One of the most commonly drawn comparisons between Kanye and Travis Scott is their knack for curating high-profile collaborators while maintaining a clear ownership of their music. This connection is displayed most clearly in through the Yeezus <\/em>highlight \u201cHold My Liquor.\u201d The song seamlessly brings Kanye together with Bon Iver\u2019s Justin Vernon and Chief Keef. It also features the clean, psychedelic guitar sound which Travis nearly directly lifts on \u201cPornography,\u201d \u201c3500,\u201d and several other tracks\u2014especially <\/em>\u201c90210.\u201d While most of the psychedelic influences on Rodeo <\/em>can be credited more to Future and his psychedelic-trap opus Dirty Sprite 2 <\/em>than Kanye, there\u2019s no doubt \u201cHold My Liquor\u201d and even \u201cGuild Trip\u201d played a role. <\/p>\n

Travis acknowledges Kanye\u2019s massive influence on his music\u2014as well as Kanye\u2019s assistance in boosting his career\u2014 on \u201c90210\u201d with the line \u201cI pass the rock to Ye, he pump faked and passed it back.\u201d While it\u2019s easy to credit 808s and Heartbreak <\/em>with as the most influential album to any modern rapper who half-raps half-sings through autotune, Rodeo <\/em>shares a stronger connection with Yeezus. <\/em>Travis scaled up the Yeezus<\/em> sound by making it into a more maximalist venture. He didn\u2019t confine himself to a minimal sonic pallete on each song the way Kanye did on Yeezus. <\/em>At the same time, Travis dialed back the album\u2019s more abrasive elements replacing them with psychedelic trap. <\/p>\n

Rodeo <\/em>confirms Jay-Z\u2019s analysis of Yeezus, <\/em>as two years later Travis Scott fine-tuned the ideas that Kanye shared and created something that would please the hip hop zeitgeist. <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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