{"id":1224,"date":"2020-02-11T00:11:50","date_gmt":"2020-02-11T00:11:50","guid":{"rendered":"https:\/\/wers.org\/wecb\/milkcrate\/russ-snow-globe\/"},"modified":"2020-02-11T00:11:50","modified_gmt":"2020-02-11T00:11:50","slug":"russ-snow-globe","status":"publish","type":"post","link":"https:\/\/orgs.emerson.edu\/wecb\/milkcrate\/russ-snow-globe\/","title":{"rendered":"Russ Maintains His Nauseating Course on \u2018Shake the Snow Globe\u2019"},"content":{"rendered":"<div class=\"\n          image-block-outer-wrapper\n          layout-caption-below\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\n        \" data-test=\"image-block-inline-outer-wrapper\"><\/p>\n<figure class=\"\n              sqs-block-image-figure\n              intrinsic\n            \" style=\"max-width:2500px\"><\/p>\n<div class=\"image-block-wrapper\" data-animation-role=\"image\">\n<div class=\"sqs-image-shape-container-element\n              \n          \n        \n              has-aspect-ratio\n            \" style=\"position: relative;padding-bottom:56.23999786376953%;overflow: hidden\"><\/p>\n<p>                <img decoding=\"async\" data-stretch=\"false\" src=\"https:\/\/orgs.emerson.edu\/wecb\/wp-content\/uploads\/sites\/87\/2025\/06\/RussGlobe.jpg\" data-image=\"https:\/\/orgs.emerson.edu\/wecb\/wp-content\/uploads\/sites\/87\/2025\/06\/RussGlobe.jpg\" data-image-dimensions=\"2500x1406\" data-image-focal-point=\"0.5,0.5\" alt=\"Russ Globe.jpg\" data-load=\"false\" width=\"2500\" height=\"1406\" style=\"object-fit: cover;width: 100%;height: 100%;object-position: 50% 50%\" loading=\"lazy\" data-loader=\"sqs\"><\/p><\/div>\n<\/p><\/div>\n<\/figure><\/div>\n<div class=\"sqs-html-content\">\n<p class=\"\" style=\"white-space:pre-wrap\"><strong>by Isaiah Anthony<\/strong><\/p>\n<p class=\"\" style=\"white-space:pre-wrap\">Russ, the rapper\/egoist hailing from Secaucus, New Jersey, and the favorite artist of that guy from your high school that you never wanted around your sister, is really successful.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap\">But it\u2019s more than that.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap\">Russ is <em>more <\/em>successful than you. That\u2019s understandable and nothing to be ashamed of. He is <em>Russ <\/em>after all, and you\u2019re&#8230; well&#8230; <em>you<\/em>. You never stood a chance.&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap\">He\u2019s <strong><em>Russ.<\/em><\/strong><\/p>\n<p class=\"\" style=\"white-space:pre-wrap\">He\u2019s got <a href=\"https:\/\/twitter.com\/russdiemon\/status\/1217918112017928192?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1217918112017928192&amp;ref_url=https%3A%2F%2Fgenius.com%2Falbums%2FRuss%2FShake-the-snow-globe\">\u201cthe money, girls, fans, etc.\u201d<\/a><\/p>\n<p class=\"\" style=\"white-space:pre-wrap\">He put a logo on his pool! <em>His <\/em>logo! The Russ logo! The Russ logo on the Russ pool! The Russ logo on the Russ pool, paid for by the Russ money, where the Russ girls and Russ fans hang out\u2026 etc!&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap\"><em>Russ<\/em>. Success. <em>Russ<\/em>. Fame. <em>Russ<\/em>. Deus.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap\">But being the alleged most talented, skilled, hottest rapper in the game wasn\u2019t enough for Russ. On his third studio album with Columbia Records, Russ cements himself at the top of another mountain in the hip-hop field. On <em>Shake the Snow Globe<\/em>, Russ proves how incredibly, excruciatingly humble he is.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap\"><em>Shake the Snow Globe <\/em>is painful. It would benefit from being worse &#8211; it would probably have more personality that way. This is not an ounce of substance to speak of. Every track is the same: Russ is successful, Russ is the hardest working guy in the business, Russ sees through the fakers, Russ is real, Russ could have sex with your girlfriend <em>very easily<\/em>. If this repetition is annoying, imagine listening to the album.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap\">Russ is the toxic runoff leaking from the nuclear reactor of the hip-hop industry, threatening the nearby community\u2019s water supply.&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap\">In an attempt to \u2018humanize\u2019 himself on <em>Shake the Snow Globe<\/em>, Russ peppers the album with notions of humility and awe for his accomplishments. However, it becomes clear from the get-go that this is a farce; Simply a new filter of ego for the Atlanta rapper who had become synonymous with self-aggrandizement.&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap\">At no point is this more evident than on \u201cGUESS WHAT,\u201d where Russ sprinkles in a brief, non sequitur, tribute to the late Nipsey Hussle, an inspiration to Russ who died last year. There is no question that Russ mourning is genuine, but his message is self-sabotaged with bars like \u201cI got many checks, I\u2019m swimmin\u2019 in it \/ Henny sex, we hittin\u2019 different \/ Heavy chest, when Nipsey didin\u2019 \/ make it through, give me a minute, yeah.\u201d Couldn&#8217;t there have been a slight buffer between these statements?&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap\">On \u201cASSHOLE,\u201d Russ dances with the idea of self-awareness before deciding against and validating the track title. With a mentality especially poignant for current times, Russ assumes jealous underlies all criticism, which in turn fuels his egomania. Proclaiming \u201cwhen I say the truth, it\u2019s like they fear that shit \/ Cool, drown on their boats, I\u2019 ma steer my ship \/ Just watch, they gon\u2019 try and ride the wave \/ They gon\u2019 double back on statements, tryna hide the hate, fuck it.\u201d Whether Russ wants to believe it or not, some people just don\u2019t like him.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap\">In a <a href=\"https:\/\/twitter.com\/russdiemon\/status\/1217918112017928192?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1217918112017928192&amp;ref_url=https%3A%2F%2Fgenius.com%2Falbums%2FRuss%2FShake-the-snow-globe\">Twitter post<\/a> explaining the album\u2019s title, Russ explained, through a photograph of a crumpled piece of paper, the negative headspace that he overcame in the past year, where he was <em>somehow <\/em>doubting himself. Luckily, he remembered that he was Russ, found happiness by means of his wealth and material possessions and is right back at it! He\u2019s back, baby!&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap\">While Russ has definitely had sexual intercourse (he is <em>Russ<\/em>, after all), his ghostwriter appears to be a virgin. No lyrical example is needed for this claim &#8211; it\u2019s omnipresent.&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap\">The one song on <em>Shake the Snow Globe <\/em>that doesn\u2019t feel completely devoid of originality (low bar) is \u201cCIVIL WAR &#8211; Bonus.\u201d That\u2019s right &#8211; It\u2019s a bonus, B-side track. That\u2019s right &#8211; Russ\u2019s 43-minute, 14-track album has a B-side! Where he placed the only good track on the album! That\u2019s <em>Russ<\/em>, baby! \u201cCIVIL WAR\u201d is the sole track that has any semblance of personality, with a playful, almost <em>Teenage Dream <\/em>era Katy Perry production from Boi-1da and a fun, light vocal delivery from Russ that gives a glimpse at the music he could be making if he had any self-awareness.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap\">Russ\u2019s music sounds like the result of an AI computer being fed the past five year\u2019s Billboard 200 list before being unplugged and thrown in the trash.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap\">When fascist regimes rise to power, one heartbreaking tactic employed by the party is the dissemination of harmful ideologies and ideas onto the youth of the nation. The mass-validation of ill manners of thought and behavior onto a susceptible community that doesn\u2019t know any better is devastating to see.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap\">That\u2019s <em>Russ<\/em>, baby!<\/p>\n<p class=\"\" style=\"white-space:pre-wrap\">Okay, that last one was a little much. His influence, however, is undoubtedly nauseating, as he preaches egomania, narcissism, and a toxic perceptive on handling critique wrapped in a guise of \u2018self-confidence.\u2019 Until now, this was sustainable. A little ego is essential in making art and flashing it can be charming. When Drake raps about getting D1 basketball scholarships, it&#8217;s great. It\u2019s inaccurate &#8211; Drake was never scouted by Kentucky, but the listener feels Drake\u2019s zealous <em>with <\/em>the essential degree of separation that makes it not obnoxious. Additionally, drake has other things to say. This is the only material Russ has, and he fully stands behind his message, so much so that he took to the presses to further spread his gospel.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap\">This led him to write and publish a self-help book late last year titled \u201cIT\u2019S ALL IN YOUR HEAD,\u201d which contains the following excerpt:<\/p>\n<blockquote>\n<p class=\"\" style=\"white-space:pre-wrap\"><em>Music is an intangible embodiment of ideas that can permeate a room in this beautiful harmony of emotion and sound. It can fill space and enter bodies and minds. It can transport people too. My body is certainly not in the room while you are listening to my songs, and yet I am. Making music is a kind of manifesting. To make music, you take nothing and turn it into something. When you walk into a studio, it is dead quiet; there is nothing going on. There aren\u2019t any chords. There aren\u2019t any drums. Yet, with your imagination, your work, and your belief, you can have a song that changes the world. That in and of itself is manifesting&#8211;albeit a little bit quicker ROI (return on investment) than manifesting and entire career, but the same rough concept.<\/em><\/p>\n<\/blockquote>\n<p class=\"\" style=\"white-space:pre-wrap\">TL;DR &#8211; music is made when you make it. He\u2019s got a point. Unfortunately for Russ, on <em>Shake the Snow Globe<\/em>, there is just as much \u2018nothing\u2019 in the manifested product as there was in the quiet studio.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap\">Russ might one day make good music. He undoubtedly has shown potential and skill. Even his tenacity is admirable with a long-spanning career of albums released before ever tasting success. He has all the tools, now all he needs to do is take his own advice, get out of his own head, and make something unique. <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p class=\"\">Russ, the rapper\/egoist hailing from Secaucus, New Jersey, and the favorite artist of that guy from your high\u2026<\/p>\n","protected":false},"author":1,"featured_media":1225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[21],"class_list":["post-1224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-album-review"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Russ Maintains His Nauseating Course on \u2018Shake the Snow Globe\u2019 - 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