{"id":1210,"date":"2020-02-15T07:54:14","date_gmt":"2020-02-15T07:54:14","guid":{"rendered":"https:\/\/wers.org\/wecb\/milkcrate\/doja-cat-tiktok\/"},"modified":"2020-02-15T07:54:14","modified_gmt":"2020-02-15T07:54:14","slug":"doja-cat-tiktok","status":"publish","type":"post","link":"https:\/\/orgs.emerson.edu\/wecb\/milkcrate\/doja-cat-tiktok\/","title":{"rendered":"Doja Cat’s Route to Success through TikTok"},"content":{"rendered":"
<\/p>\n
<\/p>\n
\n
<\/p>\n

\"Doja<\/p><\/div>\n<\/p><\/div>\n<\/figure><\/div>\n

\n

by Marissa Cardenas<\/strong><\/p>\n

Doja Cat\u2019s success relies heavily on social media, specifically TikTok, to the point that it brought her into the Billboard Hot 100 more than once without a feature.<\/p>\n

If you\u2019ve stuck with Twitter culture, you know that Doja Cat\u2019s 2018 green-screen-DIY music video \u201cMooo!\u201d<\/a> went viral across social media. Like other one-hit-wonders (eg. Blurred Lines, Ice Ice Baby, Macarena, etc.), we thought her fame would be over after that. <\/p>\n

However, thanks to TikTok, Doja Cat has skyrocketed back into the charts.<\/p>\n

Since its initial launch for markets outside of China in 2017, TikTok has garnered 800 million active users <\/a>worldwide. This app is essentially like Vine, the discontinued 6-second video sharing application from 2013, where people made comedy skits, dances, or anything creative. Following this style, TikTok can record up to 60-second videos where its users perform challenges, skits, lip syncs, and most importantly: dances.<\/p>\n

Haley Sharpe<\/a>, a 16-year-old from Alabama, posted a choreographed dance video on December 11th to Doja\u2019s R&B bubble-gum dance track \u201cSay So,\u201d off of the singer\u2019s second studio album Hot Pink <\/em>(2019).<\/p>\n

As of this week, \u201cSay So\u201d is ranked at 73 on the Hot 100 Billboard Charts<\/a>. <\/p>\n

The layered harmonies behind the chorus with simple guitar strumming won the hearts of the teens, which makes sense considering the song\u2019s cutesy storyline. Throughout the track, Doja questions whether her crush is into her, repeatedly asking why won\u2019t they just confess and \u201csay so.\u201d <\/p>\n

The simplicity of the dance made it replicable and led to its popularity. <\/p>\n

The original TikTok video<\/a> trended with 6.6 million views, 600k likes, and led other people to copy the dance; using the song a total of 13.9 million times (based on TikTok\u2019s library). <\/p>\n

Another user named Talia Levinger<\/a> choreographed another<\/a> Doja song on October 23rd, lifting \u201cCandy\u201d into Hot 100 territory, at the 87-spot on the first week of December 2019<\/a>, after its debut in March 2018. <\/p>\n

Outside of the Billboard charts and inside of the TikTok challenge of the month, there is currently a \u201cCyber Sex\u201d lyric challenge–another song off of Hot Pink<\/em>. The challenge is a cringy way to flex how cute and lonely you are. The additional challenge is showing simultaneously showing off your crush (or the mishaps of the challenge<\/a>) at the same time. Basically, TikTok tweens start the video saying who they\u2019ll send the video to, such as their crushes or exes. Then, they\u2019ll send each lyric sentence for sentence with absurd amounts of Instagram stickers<\/a>, bitmojis, hearts<\/a>, filters to their target. <\/p>\n

\n

I wanna touch on you<\/em><\/p>\n

You see me in my room<\/em><\/p>\n

Wish you were here right now<\/em><\/p>\n

All of the things I’d do<\/em><\/p>\n

I wanna get freaky on camera<\/em><\/p>\n

I love when we get freaky on camera<\/em><\/p>\n<\/blockquote>\n

Then, after finishing the verse, the video creator will post their crush\u2019s reaction.<\/p>\n

The reason why her songs find so much success on TikTok is from their composition. Doja Cat\u2019s brand is fun, catchy, and edgy. Where \u201cSay So\u201d is a cute innocent dance challenge, \u201cCyber Sex\u201d is a flashy competition where teenagers compare how much sex they have. Doja\u2019s content also works because of how suggestive it is while being masked by a fast beat. \u201cSay So\u201d and \u201cCandy\u201d allows kids to ignore the lyricism and focus on the choreographed dances. Comparatively, it is similar to the 2006 club single \u201cPromiscuous\u201d by Nelly Furtado. In the song, Furtado was asking if her producer \u201cwould still respect [her] if [he] hit it\u201d or that she \u201ccan see [him] with nothing on,\u201d all while playing at the middle school dances nationwide. Likewise, Doja takes these \u201crisky\u201d song elements but presents it to a different generation of teenagers and kids: teenagers on the internet.<\/p>\n

However, recently, Doja Cat has been the subject of some public controversy. Almost three weeks after \u201cMooo!\u201d dropped, a tweet from 2015 that Doja Cat direct tweeted to Tyler, the Creator and Earl Sweatshirt calling them both a homophobic slur resurfaced. After Twitter users called her out (for saying this snarky comment but also replying with \u201clmfaoooooo\u201d to users), Doja defends her tweet a day later stating<\/a>:<\/p>\n

\n

I called a couple people f****ts when I was in high school in 2015 does this mean I don\u2019t deserve support? I\u2019ve said f****t roughly like 15 thousand times in my life. Does saying f****t mean you hate gay people? Do I hate gay people? I don\u2019t think I hate gay people. Gay is ok.<\/em><\/p>\n<\/blockquote>\n

After the backlash, she posted a now-deleted tweet<\/a> of an apology from the notes app stating that she has said these \u201chorrible derogatory and hateful words towards people out of ignorance,\u201d but also telling fans to \u201cnot look at her as a roll model.\u201d This is ironic considering how teenagers now may look up to her, considering how popular her music is right now. Both apologies<\/a> were later deleted until she posted a polished version on Twitter.<\/p>\n

Through all of this, she ended up coming out on top with three songs to chart on the Hot 100: \u201cJuicy\u201d featuring Tyga, \u201cCandy,\u201d and \u201cSay So.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Doja Cat\u2019s success relies heavily on social media, specifically TikTok, to the point that it brought her into the\u2026<\/p>\n","protected":false},"author":1,"featured_media":1211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[25,36],"class_list":["post-1210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-feature","tag-profile"],"yoast_head":"\nDoja Cat's Route to Success through TikTok - wecb<\/title>\n<meta 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