{"id":1098,"date":"2020-11-11T19:00:00","date_gmt":"2020-11-11T19:00:00","guid":{"rendered":"https:\/\/wers.org\/wecb\/milkcrate\/2020-11-11-6bg9y7up9exurwd4594b26zxy446ld\/"},"modified":"2020-11-11T19:00:00","modified_gmt":"2020-11-11T19:00:00","slug":"2020-11-11-6bg9y7up9exurwd4594b26zxy446ld","status":"publish","type":"post","link":"https:\/\/orgs.emerson.edu\/wecb\/milkcrate\/2020-11-11-6bg9y7up9exurwd4594b26zxy446ld\/","title":{"rendered":"The Next Great Venue: Live Music at a Distance"},"content":{"rendered":"
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Photo by DK Tong<\/a><\/p>\n<\/div>\n<\/figcaption><\/figure>\n<\/p><\/div>\n

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By Natalia Sczcepanski<\/p>\n

Whether it be an enormous concert hall, a hole-in-the-wallbar, or packed Allston basement \u2014it all came to a halt in March. The SARS-CoV-2 pandemic effectively crippled the live music industry. Gone are the hordes of sweaty bodies packed together, dancing and singing along with the bands onstage. Now, the closest you can get is streaming a song and bopping to it in your bedroom. In order to stay relevant and keep a connection with their audiences, bands had to innovate. The DIY community is just one of many to make the switch to online performances. VIAL, Pinkshift, and The Vaughns\u2014three bands active in the scene\u2014took a moment to speak about their experiences these past eight months and how they dealt with such unique circumstances.<\/p>\n

VIAL, an alt\/punk group from Minneapolis, gave some insight into how frequently they gigged before the world came to a stand still. \u201cTwo to three times a month, at least,\u201d KT (guitar) answered before their fellow members Katie (drums) and Taylor (vocals, keytar) both cut in with an enthusiastic \u201cTwo to three times a week!\u201d VIAL maintained a consistent rotation of shows around Minneapolis; however as KT pointed out, with increasing safety issues the band slowed down the amount they played as the situation worsened. Similarly, Pinkshift from Maryland expressed an emphasis on playing live as well, with lead singer Ashrita saying \u201cWe would just play anything that would take us.\u201d Of course now circumstances have changed: shows have since ceased due to new social distancing guidelines put in place around March.<\/p>\n<\/div>\n

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Thanks again to The Alternative for having us on their Twitch live stream! If you missed it, no worries, we will be posting the highlights on our channel. Li…<\/p>\n<\/div>\n<\/div>\n

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These DIY scenes before the pandemic operated on in-person connections made at shows. However now, after these venues were forced to close, they lie in a state of limbo. The Vaughns lead singer\/rhythm guitarist Anna and drummer Ryan pointed out the suffering of venues while the pandemic rages. They talked about The Saint, a popular venue in Asbury Park, New Jersey and favorite gigging destination for many bands throughout the state. Anna said \u201cUnfortunately I think [staying open] is gonna be really hard for smaller venues. The Saint was really proactive\u2014it wasn\u2019t even them, someone in Asbury made a GoFundMe for The Saint and ended up raising over 50k.\u201d  It was through the scene\u2019s own initiative that this bar was able to survive, but that is not the case everywhere else. Some places lack the resources to campaign for donations and are then unable to pay the bills while shut down. Boston\u2019s own Great Scott is just one example. Ryan critiqued the government\u2019s reluctance to help: \u201cEspecially with the lack of government support on all these businesses that can\u2019t generate any money, which really really sucks. I think when bands are able to get back on the road\u2014small and medium size bands that would count on these venues to play while touring aren\u2019t going to have those spaces.\u201d The importance of these venues that The Vaughns brought up does not go unnoticed within the DIY community as everyone is impacted by the loss of former hang-out spots. It remains to be seen what will happen to these places in the future as the pandemic still continues to affect the world.<\/p>\n<\/div>\n

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The Vaughns new single “All Weekend” available everywhere now! https:\/\/thevaughns.lnk.to\/allweekend Follow: https:\/\/www.facebook.com\/TheVaughnsnj https:\/\/twi…<\/p>\n<\/div>\n<\/div>\n

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In light of the closure of venues and loss of in-person places to play at, the internet has become a crucial tool for these bands. Social media is a huge part of our lives in the 21st century: even before quarantine it existed as a tool to stay connected in an increasingly fast-paced world which social media is at least in part responsible for speeding up. However with social distancing measures, social media networks have become more important than ever before. Through apps such as Twitter and Instagram bands were able to promote themselves: especially now with an influx of users, the chance of cultivating an active online presence became greater. Ashrita explained that \u201c[s]ocial media got [Pinkshift] out there more than anything else. We were on Twitter and maybe had 40 followers before [\u201ci\u2019m gonna tell my therapist on you,\u201d] then Meet Me @ the Altar retweeted \u201cOn Thin Ice.\u201d Then \u201cTherapist\u201d dropped and people put it on \u201clisten to this\u201d on reddit. So many people were listening to it and I think it\u2019s more people than we could\u2019ve reached if we weren\u2019t focusing on the internet; which, we wouldn\u2019t have been if everything was normal.\u201d This new focus on the internet and connecting with people has allowed Pinkshift to reach people that otherwise might not have the chance to hear their music otherwise. These platforms allow users to not only post a simple update, but enjoy and spread new music. Even platforms such as TikTok are being used by bands to help promote themselves. VIAL started their own TikTok and now have around 21.5k followers and upwards of 287.4k likes. Something as simple as participating in a meme on the platform has allowed them and others to gain new listeners. <\/p>\n<\/div>\n

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Pinkshift – “i’m gonna tell my therapist on you” (Official Video) when some friends hang out for some socially-distant jamming :’) a very warm and special th…<\/p>\n<\/div>\n<\/div>\n

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While social media has helped bands grow their audiences, performing has taken on a new form entirely. Zoom, Twitch, and Instagram Live have become their most reliable venues. Pinkshift also said that Discord was used by some others; although, that particular service has not been used across the board. The service allowed bands to perform in the voice channel while listeners sat back and typed in a delegated channel. Paul\u2014Pinkshift\u2019s guitarist\u2014did point out however, that there were some limitations with performing live virtually: \u201cIt\u2019s kind of hard to do a full band live performance just because we don\u2019t have the equipment to make it sound like anything. If we just played to our phone or computer it would just be a buzz.\u201d Not every band has access to equipment that would compress and filter the sound. Myron\u2019s drums, for instance, would overpower other instruments. On top of that, his cymbals would distort the sound entirely. There is some merit in sending a pre-recorded track and instead playing that over a livestream. VIAL enthusiastically said that even the popular video game Minecraft has been used by them as a way to gig virtually. A pre-recorded track was played over the server\u2019s audio to allow in-game members to mosh real-time. Kate, the bassist, explained the experience further: \u201cWe did like a Q&A in chat. It was one of our very first shows that had been moved over to livestream instead of just being cancelled. So nobody really knew what they were doing.\u201d Even if there was no precedence when it came to online shows, the ingenious DIY community soon figured it out. Now organizing online is much easier and more common. <\/p>\n

No one expected that a pandemic would shut down the music industry and force smaller communities of bands to seek out alternatives to playing. Each member of these three bands expressed what they would have said to themselves before quarantine took place. The responses ranged from Anna\u2019s \u201cInvest in a Nintendo Switch,\u201d to Myron and Ashrita\u2019s discussion on whether it was better to apply for medical school now or later. Kate perhaps offered the most realistic response in \u201cI don\u2019t think that there is a single thing that I could tell myself, from either before quarantine or even the first two weeks of quarantine, that my past self would believe.\u201d Whatever vision people had for the future of the alternative community this year is drastically different than what it has become. And while we wait patiently for some semblance of normal life to return, Taylor remarked that at least \u201c[t]he vibes are still great, I think we\u2019re just missing out on the people singing along with us, the moshing, like the jumping around.\u201d Either way, bands such as Pinkshift, VIAL, and The Vaughns are still out there releasing music and sharing it with the world. <\/p>\n

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