{"id":2453,"date":"2023-02-11T03:24:36","date_gmt":"2023-02-11T03:24:36","guid":{"rendered":"https:\/\/websites.emerson.edu\/undergraduate-students-publishing\/?p=2453"},"modified":"2023-02-11T03:24:36","modified_gmt":"2023-02-11T03:24:36","slug":"is-booktok-worth-the-hype","status":"publish","type":"post","link":"https:\/\/orgs.emerson.edu\/undergraduate-students-publishing\/2023\/02\/11\/is-booktok-worth-the-hype\/","title":{"rendered":"Is BookTok Worth the Hype?"},"content":{"rendered":"\n

By Meg Rady<\/strong><\/p>\n\n\n\n

How reliable is Booktok? Today, the social media subculture has taken the reading community by storm. By dictating the latest trends and taking over sections at bookstores, it is hard not to stumble upon a book recommended by the small corner of Tiktok. The internet, it seems, won\u2019t shut up about books like The Invisible Life of Addie LaRue, It Ends With Us, Daisy Jones and the Six<\/em>, and The Love Hypothesis, <\/em>which are just a couple of titles that skyrocketed in popularity thanks to the buzz garnered from the app. However, it\u2019s worth questioning how earnest the hype of self-proclaimed \u201cTiktok sensations\u201d is. What makes these books so popular?<\/p>\n\n\n\n

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Like every other reader who spends any amount of time online, I was also drawn into the Tiktok hype maelstrom. The site was recommending books left and right, all with rave reviews, and it spread like wildfire. Naturally, I picked up several Tiktok books expecting them to all be masterpieces because Tiktok promised nothing short of perfection. I was sorely mistaken. I finished the first book and thought it might have been a fluke. I tried again, but I got the same result. Eventually, I\u2019d come to be wary of any book hyped on Booktok. I couldn\u2019t understand the internet was going over the Throne of Glass <\/em>series or any of Colleen Hoover’s books. Book after book, I just kept asking myself, \u201cwhy are bad books so hyped\u201d? Furthermore, I noticed some popular books contain problematic elements, yet not one addressed them.<\/p>\n\n\n\n

 It seems that Booktok fame clouds our judgment as we get swept up in the hype frenzy. Although I also acknowledge that some hyped books are actually amazing and deserving of all the Booktok hype, but to me, those were outliers. Despite not even having Tiktok, I still got swept into the community. It\u2019s simply impossible to avoid, as it permeates every corner of the internet. Even now, I am not immune to the craze; it\u2019s addicting. <\/p>\n\n\n\n

There is no definitive answer to whether Booktok is worth the hype. Every person has their own reading tastes, ask Booktok caterers to any kind of reader as its trends fluctuate, but it\u2019s clear that this community has garnered viral popularity that is only possible in the digital age. The reading community is small but mighty, and I\u2019m glad that we\u2019ve been able to carve out our own corner of the internet. While I don\u2019t agree with Booktok\u2019s recommendations, I appreciate that it\u2019s revitalizing people\u2019s love for reading. <\/p>\n\n\n\n

Be sure to follow us on our new Pub Club Online Tiktok @pubclubonline<\/strong> !!<\/p>\n","protected":false},"excerpt":{"rendered":"

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